UMCom had some good advice about website landing pages in its last enewsletter.
"You point people to your website, but do you have landing pages for specific ministries or missions or special emphases? Landing pages help you measure your website marketing’s effectiveness. More importantly, you will communicate more effectively with your targeted audiences."
- Keep each page to a single message
- Write for "scanners" so people can get your point at a glance
- Use buttons to give clear directions towhere the visitor should go next
Read the other tips and the rest of the article at: