The successful candidate will have a minimum of 8 years’ marketing experience with both outbound and inbound audiences, exceptional planning and project management skills, and the ability to write engagingly for various media. The Director of Communications is both a management and hands-on role, and the ideal candidate will possess the technical skills to be able to create marketing pieces using Adobe Photoshop, Illustrator and InDesign. Demonstrated Creative Cloud experience is a requirement.
The Director of Communications reports to the Executive Pastor and works closely with ministry leaders, vendors and volunteers.
The Communications Director is responsible for all outbound marketing campaigns and strategies with the goal of reaching and inviting people who don’t have church home to Alpharetta Methodist. The Communications Director also oversees all inbound marketing campaigns and materials designed to inform and inspire the church family to participate in worship, service and educational opportunities where they can grow as disciples. The Communications Director supervises the Communications and Graphics Specialist.
Specific Duties/Responsibilities:
Responsible for planning and strategy for outbound and inbound marketing
Oversee the use of all marketing tools including the website, app, social media, the Friday E-news and other targeted emails, digital and printed promotional signage, directional signage, printed materials and paid advertising
Develop strategies to grow the website, social media and app user data base; and to increase conversion rate optimization, with the ultimate goal of engaging users in such a way that they are compelled to visit the church, become involved and develop as disciples
Meet with ministry leaders to provide counsel and direction in strategies for promoting events and ministries
Manage the Communications budget
Serve as content editor of all marketing materials
Serve as member of the Worship Planning Team, the Worship Design Team and the Marketing-Communications Committee
Manage and recruit volunteer photographers for major events
Manage Smug Mug galleries
Excel in project management, from concept development through design and publication
Demonstrated skill with Adobe Creative Suite
Demonstrated proficiency in CMS, specifically WordPress, with an understanding of CSS and SEO
Experience in creative communications and writing for a variety of audiences. Strong editing and proofreading skills and familiarity with AP style guidelines
Proficiency with Microsoft Office products including Word, Excel, and PowerPoint
Exceptional interpersonal skills to facilitate working with a wide range of individuals and groups
Proficiency with social media platforms (Facebook, Instagram, Twitter)
Willingness to help and an open mind to change and new ideas
Energetic, flexible team player and ability to work well under tight deadlines
Strong visionary, organizational and planning skills with the ability to project throughout the lifespan of a marketing campaign
Ability to work effectively with multiple programs and projects
Demonstrates conduct in keeping with Alpharetta Methodist’s Christian standards as follows:
Exemplifies Christ-like attitude in all dealings and interactions
Maintains positive working relationships with co-workers
Conducts self on and off site in a Christ-like manner
Opens all meetings in prayer and provides devotions where appropriate
Supports Alpharetta Methodist’s overall mission to serve as a spiritual resource in the community
Collaborates with staff team and laity to continually improve church ministries
Contact: René Watson
Address: 69 North Main St. Alpharetta GA 30009
Phone: 7704755576
Email: Click to email
Website: https://afumc.org/