The Commission on the General Conference has unveiled the logo for the 2020 General Conference to accompany the theme, “…and know that I am God,” based on an excerpt from Psalm 46:10. The entire verse reads: “Be still, and know that I am God! I am exalted among the nations. I am exalted in the earth.” (NRSV), although the verse number may vary in non-English translations.
United Methodist Communications designed the logo, which is used to maintain a consistent visual identity for the 2020 General Conference.
“The design challenge for the logo was to visually communicate a recognizable brand to a complex audience that leaves a positive lasting impression … from the internet to the conference floor," said Troy Dossett, manager for United Methodist Communications' Creative Strategy team. "A core-branding image for such a large event needs to be practical for users, relatable to a diverse audience and easy to implement in print, web and within the conference facility."
The design uses simple fonts and color tones, arranged in a way that quickly expresses one or two direct messages to its viewer at first glance. The design incorporates a bridge and cityscape as a geographical nod to Minneapolis' beautiful bridges, lakes and waterfalls, along with the date and location.
The theme, suggested by the GC2020 Worship and Music team, was discussed and approved by the Commission on the General Conference. The team plans to create a new focus each day by pairing the theme with different words, such as “love” or “believe.”
“The theme provides the flexibility for each of the worship services to express a different way in which we experience God,” said Raymond Trapp, Worship and Music Director. “At times this means we sit in silence, feeling God’s presence in our deepest foundation. At times we are jubilant, praising the Lord for many blessings. Whether we are quiet and still or joyous and celebratory, at all times, we know that God was, is and always will be God.”
General Conference is the top policy-making body of The United Methodist Church, which meets once every four years. General Conference can revise church law, as well as adopt resolutions on current moral, social, public policy and economic issues. It also approves plans and budgets for church-wide programs.