United Methodist Advertising Campaign Encourages Hope

10/8/2020

A fall advertising campaign from The United Methodist Church urges people to find hope together amid the challenges posed by this year’s COVID-19 pandemic and heightened racial tensions. 

“It's been a year like no other. You're not the only one trying to make sense of it all. The people of The United Methodist Church believe that when we turn to God's love, we can find peace, joy, and hope. Let's find hope together,” the ads proclaim.

“The advertisements address a number of pressing needs in our world today. The messages speak out to those that may be feeling lonely, anxious, struggling economically or just trying to stay afloat in a coronavirus world amid unemployment, fear and disharmony,” said Poonam Patodia, Chief Marketing Officer for United Methodist Communications, “We want them to see that The United Methodist Church can provide community and support as they go through this journey.”

The campaign aims to create awareness of The United Methodist Church among those who may be looking for community with others and to encourage them to connect with a local church or with the denomination online. The target audience includes those who identify themselves as spiritual, socially conscious, and seeking meaning in their lives, but who are not affiliated with a church.

United Methodist Communications launched advertising efforts through digital media and video, including social media, websites, search engines, and television in 25 markets across the nation. 

“These ads invite people into a relationship with God and with each other. It’s all about creating a connection,” said Jennifer Rodia, United Methodist Communications’ Chief Communications Officer. “We assist and equip local United Methodist churches to support people when they reach out in reaction to the messages. We aim to embolden leaders and members of our denomination to be the hands and feet of Christ to those who need to experience his great love, hope and grace.” 


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